The purpose of the tour is to survey at least 15,000 students about their schools athletic programs and programming. From these surveys we hope to find out what drives student involvement and attendance at athletic events. The goal is to compare the survey results with how each school runs their athletic department. After analyzing the data we will be able to see general themes and also more specific information. Hopefully we can use this data as evidence to compel universities to work with us on changing their program structure.
It sounds like a really simple problem to figure out. Maybe it is, but I'm pretty sure its not. There are only a handful of NCAA Division 1 athletic programs that even make a profit. Oregon State runs a very good athletic program but does not make a profit. The University of Oregon usually does however. Surely the only difference can't be Phil Knight having more money than Al Reeser?
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